Bottom of Funnel Marketing: The Power of Diverse SEO Content

Want to identify and create relevant content for businesses? Today's guest, B2B content strategist Christine McLean Lewis shares her tip for leveraging diverse content marketing techniques to get in front of clients when they are in the market for your product!

Connect with Christine:
Website
LinkedIn

Christine's Content Strategy Process:

• Target high intent customers. 
• Analyze keywords related to customer problems.
• Aligning content creation with the business goals.
• Focus on bottom and middle funnel content (product-led content/case studies.)

How to determine effectiveness:

• Consider the effectiveness of the content after an initial three-month period.
• Christine prefers to stay with the brands for a minimum of 18 months.

Breaking down the customer journey:

• The customer journey is like a kids' playground. 
• Different customers might interact with the brand across different touch points, just as children choose a variety of paths to enjoy the playground.

Top advice for listeners: 

•  Avoid following the crowd.
• Focus on showcasing your brand's expertise.

Text me your questions or comments!

Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

Here's a quick question: Are people actually finding your products on Google?

If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

No tech headaches, no fluff. Join us at

 Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

Here's a quick question: Are people actually finding your products on Google?

If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

No tech headaches, no fluff. Join us at aise

 Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

Here's a quick question: Are people actually finding your products on Google?

If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

No tech headaches, no fluff. Join us at

Support the show

Book a Shopify Store Strategy Call With Crystal!

Want to follow up on what you've heard? Search the podcast!

AFFILIATE LINKS:
Start your Shopify Store!
Get SurferSEO!

Metricool (to be everywhere online, you NEED a social media scheduler!)

Grid and Pixel

Note:
If you make a purchase using some of my links, I make a little money. 
But I only ever share products, people, & offers I trust & use myself!