UI Breakfast: UI/UX Design and Product Strategy Episode 55: Designing for Engagement with Susan Weinschenk
How do you design products that people are actually going to use? Many answers hide in behavioral psychology. Our guest today is Susan Weinschenk, Ph.D. — a famous speaker, author, and behavioral scientist. How do you grab and hold user's attention? Why are micro-interactions so important? What are the seven drivers of motivation? We discuss these questions (and much more) in this value-packed interview.
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Show Notes
- The Team W — Susan's consulting & training company
- Human Tech — their podcast on brain science & technology
- Susan's books on Amazon
- Asana — project management tool for organizing ideas
- Thinking, Fast and Slow — a book by Daniel Kahneman on System 1 & System 2
- Go to courses.theteamw.com and use your promocode UIBREAKFAST to get 30% off all the video courses (except for team training)
- User Experience Fundamentals, Brain and Behavioral Science Fundamentals — free video courses from The Team W
- Follow Susan on Twitter: @thebrainlady
Today's Sponsor
This episode is brought to you by InVision. If you’ve followed me for a while, you know I’m their fan. Their collaboration and design platform makes building digital products faster and easier. See for yourself with 3 months free for UI Breakfast listeners. Visit invisionapp.com/uibreakfast to sign up!
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