2Bobs—with David C. Baker and Blair Enns Are Email Newsletter Even Viable Anymore?
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Aug 28, 2024 
In this engaging conversation, guest Rand Fishkin, a marketing expert well-known for his insights on reliable channels, joins David, an advocate for email marketing. They delve into the enduring effectiveness of email newsletters despite modern trends suggesting otherwise. Topics include the 'en-shitification' of digital platforms, the history and evolution of email, and the significance of nurturing audience relationships. Fishkin and David emphasize email's cost-effectiveness and its powerful role in building industry visibility, all while navigating the complexities of content creation.
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Email's Longevity
- The longevity of email marketing makes it a safe bet compared to the unpredictable nature of social media platforms.
- Factor in potential legal changes or platform bans when choosing a channel.
Enshitification and Audience Ownership
- The "enshitification" of platforms makes it harder to reach audiences organically over time.
- This reinforces the value of owning your audience, as with email lists.
Medium to Substack
- David C. Baker recounts migrating content from Medium to Substack, realizing the subscribers belonged to the platform, not him.
- This emphasizes the importance of owning your audience.