Own Your Business Apply the 80/20 Rule for Exponential Growth in 2026
You've been going to conferences, rebranding, redoing your portfolio, and adjusting your prices for years, but you're still not booking the luxury clients you want. The problem isn't your effort. It's where you're putting that effort. In this episode, Sam and Katy walk through the seven specific areas that make the biggest difference in attracting and booking luxury clients. These aren't the sexy tactics everyone talks about. They're the foundational pieces most wedding pros skip over because they think they need everything else in place first. If you're tired of guessing what to work on next, this episode cuts through the noise.
You'll learn:
How to build a referral network that sends you the right clients and what to post on Instagram when targeting luxury
How to write website copy that does the selling for you instead of making couples work to understand your value
The discovery call framework that educates buyers without being pushy
What luxury proposals need beyond packages and pricing to position you as the obvious choice
Why responding fast and personal to inquiries matters more than your pricing guide
Link to join the Sway Mastermind early bird list:
https://ideactionconsulting.com/early-bird-offer-landing