Inbound Lead Generation with Tom Poland

Oct 4, 2022

30:26

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Intentionally Attracting the Right People Through Inbound Lead Generation

This week, I am so excited to introduce you to Tom Poland.

Tom is the multiple best-selling marketing author with over 37 years' experience in sales and marketing. He has also started, managed, and sold multiple businesses including teams of over 100 and revenue of more than twenty million dollars.

Tom is currently working with clients in 27 cities and 15 time zones around the world and describes himself as 'voluntarily married', living in a house on the sand, next to the blue waves at little Castaways Beach in Queensland Australia.

In this episode, we'll explore:

His systematic approach to creating free webinars that result in intentional, inbound lead generation
Why, as a visionary thought-leader, you need an operations person to help you track your numbers and data
The difference between manipulation and motivation in marketing and in your talks
Clearly communicating and using your influential voice
Tom's current favorites: Book: 80/20 Principle and Speaker: Dan Kennedy