Novel Marketing How to Use QR Codes to Boost Book Sales & Grow Your Email List
27 snips
Oct 19, 2022 AI Snips
Chapters
Transcript
Episode notes
Pick The Right QR Code Generator
- Use a QR code generator suited to your needs: Kindlepreneur for simplicity, IQR Codes app for Mac users who want design control, or QRCode-Generator.com for Bitly integration.
- Balance cost, design control, and subscription pushiness when choosing a tool.
QR Code Tracking Depends On Where The Link Goes
- A QR code alone doesn't transmit scan data; tracking requires using a unique URL that you can measure when visitors reach it.
- Use self-hosted redirects (WordPress Redirection plugin) to create cancel-proof trackable URLs rather than relying on third-party shorteners.
Use QR Codes On Business Cards For Reader Magnets
- Promote your reader magnet offline with a QR code on business cards so friends can scan immediately and get it on their phone or Kindle.
- Print inexpensive stacks from services like Vistaprint and include cover art and the QR code to boost conversions.