Car Dealership Guy Podcast "The Lost Generation of CapEx" – How Dealers Can Win in a Commoditized Car Market | Michael Maroone, Chairman and CEO of Maroone USA.
Today I'm joined by Michael Maroone, Chairman and CEO of Maroone USA.
Michael breaks down why new cars are becoming commodities, where profit has actually migrated, and why culture, curiosity, and operational freedom matter more than pay plans.
This episode is brought to you by:
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Fix your dealership’s social media ➤ http://www.trynomad.co
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Topics:
06:10 Instead of GMs, use equity-owning "President Partners."
06:45 Use a "Freedom Frame" for flexible governance.
08:00 High goodwill stores make partner buy-ins impossible.
19:55 Never use compensation to run your business.
21:10 Ask 20 questions in every elevator ride.
24:15 New car product has been totally commoditized.
26:15 We are facing a lost generation of CapEx.
32:15 Measure "Super PVR" to see total deal economics.
39:45 Reject framework agreements; they only hinder growth.
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