Proof to Product 424 | The Reality of Juggling Multiple Business Models with Stephanie Clarke, Dahlia Press
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Jan 6, 2026 In this engaging discussion, Stephanie Clarke, the owner of Dahlia Press and Chloe Clarke Paper, shares her journey of managing two thriving businesses in the stationery world. She dives into the complexities of juggling brick-and-mortar, wholesale, and custom invitation work while emphasizing the importance of relationship-building in her industry. Stephanie reveals her strategies for maintaining growth amidst challenges, the benefits and pitfalls of separating her brands, and her innovative marketing techniques to keep both her team and customers connected.
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Delegate To Run Multiple Models
- Delegate core operational tasks across a small trusted team to manage multiple business models.
- Let your wholesale manager, printer, and fulfillment lead product production while you focus on design and marketing.
The Demands Of Bespoke Invitations
- Chloe Clark's custom work is handled mainly by Stephanie and one full-time designer she trusts.
- Custom invitations require heavy back-and-forth with clients and planners and demand Stephanie's time and energy.
Protect Your Time With Clear Boundaries
- Set boundaries and refer clients when timelines or budgets don't fit your capacity.
- Offer clear timelines and alternatives so clients leave with a solution even if you can't take the job.