Bootstrapped Stories

#30 Secrets to successful webinars | Omar Zenhom from WebinarNinja

Jul 7, 2022
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ANECDOTE

From Teacher To Product By Necessity

  • Omar built the first WebinarNinja as a messy WordPress plugin to make his own webinar workflow simpler.
  • He pre-sold 250 beta spots quickly, which validated demand and funded the first engineer hire.
INSIGHT

Hire With Dollar-Outcomes In Mind

  • Omar evaluates hires by the revenue they will produce and prefers investing in proven channels instead.
  • He targets hires that can generate at least about 20% more revenue than their salary to justify the role.
ADVICE

Test Cheap And Hire High-Skill

  • Experiment with small, low-cost tests before committing to big hires or year-long contracts.
  • Hire a highly skilled person who delivers 3–5x output rather than many average performers.
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