[RECORDED LIVE AT AUTHOR NATION 2024 - LAS VEGAS]

Celeste Barclay, a bestselling historical romance author and former educator, shares her expertise on understanding the consumer journey in publishing. Speaking from Author Nation 2024, she discusses how authors can build lasting relationships with readers through strategic marketing and branding. Her unique background in political management and education brings a fresh perspective to author marketing strategies.

In this episode:

Understanding the complete consumer journey
Building reader relationships beyond the initial sale
Strategic author branding decisions
Historical accuracy in fiction marketing
Email marketing and analytics strategies
Social media engagement techniques
Converting readers into long-term fans
Conference networking strategies

Resources mentioned:

Flowdesk (email marketing platform): https://flodesk.com/
Facebook Analytics - for group engagement tracking
Instagram Analytics - for post performance
Mailerlite - mentioned for email timing

Writing Series:

Historical Romance (as Celeste Barclay): https://www.celestebarclay.com/books
Contemporary Mafia Romance (as Sabine Barclay)
Clan Sinclair series
Ivan Kov Brotherhood series

Connect with Celeste Barclay:

Website: https://www.celestebarclay.com/
Facebook: https://www.facebook.com/celestembarclay
Facebook Group: https://www.facebook.com/groups/celestebarclaysladiesofyore/
Instagram: https://www.instagram.com/celestebarclayauthor/
Newsletter: https://gentle-paper-61402.myflodesk.com/u3jrzhei3z

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Celeste Barclay - Building the Customer Journey and Dominating the Romance Market (Live at Author Nation 2024)