How to Analyze Category Dynamics with Rishad Tobaccowala

Are you so focused on your current competitors that you’re missing the "Instagram" that is about to disrupt your industry? In this episode of Simple Wins, we dive into how you can identify shifting category dynamics before it’s too late. To scale your business, you must look beyond your internal processes and start seeing your market through a bifocal lens. We discuss:

• Category Dynamics: Why your biggest threats come from outside your industry and how to spot them.

• Retaining Talent: The specific benchmarks you need to use to determine if your turnover rate is a sign of a toxic company culture.

• Culture and Difference Makers: Why 10% of your team drives 60% of your value and how to empower those difference makers to scale.

• The Turd on the Table: How fostering radical honesty among your leadership team prevents internal stagnation.

Our guest, Rishad Tobaccowala, is a world-renowned author and advisor who helps organizations see, think, and feel differently. With decades of experience in business transformation, Rishad shares his framework for reinventing your company to thrive in an uncertain future.

Make sure to go visit Rishad at rishadtobaccowala.com

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