infinite scroll MINI SCROLL: Staples Baddie, Alix Earle addresses Bad Bunny backlash, Jake Paul "hacked" + JBC vs. Scooter Braun
Feb 12, 2026
A viral Staples employee turns in-store demos into TikTok fame and sparks a brand response. A socialite faces backlash over a high-profile halftime appearance and the political reading of her actions. Controversial tweets about a superstar lead to hacking claims. Allegations arise that a major manager tried to shape fan accounts around a pop icon.
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Retail Worker Turns Viral Brand Advocate
- A Staples print specialist called Oblivion (the 'Staples baddie') filmed herself demonstrating in-store services and went viral.
- Her authentic, on-the-job videos reached millions and changed how young people view Staples.
Showcase Underused Services To Drive Visits
- Do highlight underused services to spark new customer behaviors and purchases.
- Show how-to moments and same-day pickup to convert curiosity into store visits.
Authentic Staff Content Reframes Brand Image
- Employee-generated content can solve longstanding brand perception problems when it feels genuine and unscripted.
- Staples' positive, hands-off reaction amplified the creator's trustworthiness and reach.