One of the biggest mistakes entrepreneurs make is copying what other successful people are doing.

Someone launches a course… so we launch a course.
Someone starts a mastermind… so we start a mastermind.
Someone builds a funnel… so we build a funnel.

But we rarely stop to ask a much more important question: What are those people optimizing for? Another way to ask it is: Where does that path actually lead?

Today I want to share with you a powerful principle that explains why some people end up exactly where they want in life… and others spend years walking the wrong path.

Chapters

00:00 The Pitfalls of Copying Success
06:08 Understanding Principles Over Tactics
15:21 The Importance of Mentorship
24:59 Fighting the Drift and Staying Focused

📘My new book The Effortless Business is available only here: https://EffortlessBusiness.com/

💰Take The $10K Offer Challenge
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📕Graham’s Other Books
How To Get Paid For What You Know
https://www.amazon.com/How-Get-Paid-What-Know/dp/1637740670

Rebel: Find Yourself by Not Following The Crowd
https://www.grahamcochrane.com/rebelbook

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🙊 Toadie from Neighbours' son might have MONKEYPOX!