Launch With Confidence: SEO and Pre-Launch w/ Brenna McGowan

We are talking to  Brenna McGowan all about using prelaunch strategies aligned with an SEO strategy!

June 26-30 go Behind the Launch w/ Brenna—for free!

Brenna is a copywriter, launch strategist, and pre-launch expert who helps business owners communicate the value of their products and services.

1. What is pre launch?

• Pre-launch is the period before a sales promotion when businesses promote what they are selling to get people prepared for the main event.
• Planning is key to successful pre-launches, as well as understanding how to use pre-launch tactics in an evergreen funnel.

2.  Pre-launching can be helpful for anything from lead magnets to events, not just products or services.

• The pre-launch journey is figuring out exactly where the person is at, exactly the right fit readiness. 
• A prelaunch is what comes before a sales promotion.
• Many times in content: call to action is vague or missing completely.

3. Paying attention is key to understanding what interests people and informing an SEO strategy.

• Credibility is important for authority and SEO.
• Empathy is key to understanding your ideal client.
• You can show empathy by giving people autonomy.

Connect with Brenna:

Text me your questions or comments!

Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

Here's a quick question: Are people actually finding your products on Google?

If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

No tech headaches, no fluff. Join us at

 Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

Here's a quick question: Are people actually finding your products on Google?

If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

No tech headaches, no fluff. Join us at aise

 Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

Here's a quick question: Are people actually finding your products on Google?

If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

No tech headaches, no fluff. Join us at

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AFFILIATE LINKS:
Start your Shopify Store!
Get SurferSEO!

Metricool (to be everywhere online, you NEED a social media scheduler!)

Grid and Pixel

Note:
If you make a purchase using some of my links, I make a little money. 
But I only ever share products, people, & offers I trust & use myself!