TubeTalk: Your YouTube How-To Guide From Faceless Clips To Full-Time: How Joe Built High-CPM YouTube Shorts
Mar 4, 2026
Joe Sabini, a creator who built multiple monetized faceless channels and grew huge followings on Instagram and TikTok. He breaks down faceless storytelling with tight scripts and relevant b‑roll. He explains hooks that stop swipes, retention targets and why endings must cut fast. He covers high‑RPM niche choices, US targeting, beating the 30k view plateau, batching workflows, and Shorts-to-long-form funnels.
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Test Longer Shorts Carefully For Retention
- Test longer Shorts but expect retention tradeoffs; longer videos can go viral if they hit strong average percentage viewed.
- Joe avoids ultra‑long Shorts because copyright and harder retention make them riskier despite higher upside.
Aim For A US Audience To Boost Shorts RPM
- Do target US English audiences to increase Shorts RPM because payouts are pooled by viewer location.
- Joe explains Shorts revenue comes from location-based pools, so a majority USA audience moves you into a higher-paying pool.
Military Content Often Commands Higher Shorts RPM
- Niches like military and war content attract higher RPMs because of strong US interest and advertiser value.
- Joe notes older American audiences favor military topics, which push a channel into a better-paying Shorts pool.