Working Smarter The distillery with an AI-backed plan to lift their spirits
Oct 15, 2025
Jordan Spitzer, the Head of Flavor at Bespoken Spirits, expertly combines machine learning with whiskey-making, crafting profiles in days instead of years. Wane Lindsey, the Director of Marketing, utilizes AI for strategic campaigns and brand identity. They discuss the fascinating balance between leveraging AI for efficiency and maintaining the human touch in taste and creativity. From rapid whiskey maturation to the clever use of AI for targeted marketing, this conversation reveals how innovation and tradition can coexist in the spirits industry.
AI Snips
Chapters
Transcript
Episode notes
High-Dimensional Recipe Optimization
- The model optimizes many variables (toasting, charring, wood type, time, temperature, pH, sensory scores) to design recipes.
- Feeding sensory data plus chemistry yields millions of feasible formulations to target a specific flavor profile.
Run Fewer, Smarter Tastings
- Use data-driven design to reduce sample counts and speed iteration during R&D.
- Taste fewer, smarter samples in the morning when palates are freshest to improve decisions.
Process Levers Replace Long Aging
- Bespoken accelerates finishing by manipulating surface area, temperature, pressure, agitation, and headspace.
- Those process levers let them produce wood-finished spirits in days rather than years.