Media Tech Talk Georgia Brammer (Innovid) - Media Tech Talk #008
Dec 8, 2025
Georgia Brammer, General Manager APAC at Innovid, dives into the evolving world of CTV personalization and dynamic creative. She shares her journey through ad operations to leading Innovid’s APAC efforts, and explores the impact of AI in creative optimization. The discussion includes innovative shoppable formats, real-time video rendering driven by live data, and local case studies illustrating the power of personalized advertising. Georgia also emphasizes the importance of women in tech and her leadership philosophy focused on authenticity and collaboration.
AI Snips
Chapters
Books
Transcript
Episode notes
Merger Offers Choice Over Walled Gardens
- The Innovid × Flash Talking combination offers brands a choice versus single‑vendor 'walled garden' tradeoffs.
- It bundles planning, creative intelligence, DSP APIs and measurement while preserving partner selection.
CTV Is A Lean‑In, Shoppable Screen
- CTV is a lean‑in, interactive environment that supports shoppable and overlay formats.
- Personalised, non‑interruptive elements can improve user experience versus intrusive app ads.
Real‑Time Video Re‑Rendering At Scale
- Imposium can re‑render millions of video iterations in seconds to make video dynamic and data‑driven.
- That enables product‑level personalization and live sports triggers to update creative quickly.
