ExchangeWire's Ad Tech Quiz: Netflix Subscriptions, Meta’s Scam Ads, and Smartphone Use
Feb 13, 2026
30:07
forum Ask episode
view_agenda Chapters
auto_awesome Transcript
info_circle Episode notes
How many UK households have a Netflix subscription? What percentage of Meta’s total revenue comes from scam ads? What was the smartphone usage rate in the UAE in 2025?
In this quiz edition of The MadTech Podcast, ExchangeWire’s head of marketing Grainne Reid is joined by COO Lindsay Rowntree and John Still, head of content. They look into the changing TV and streaming landscape, tolerances for fraudulent ads (and insects in chocolate), and open web versus mobile advertising.
0:00 Introduction 1:14 SVOD subscription numbers 13:28 Meta scam ads revenue 21:15 Smartphone usage rates 26:01 MENA focus
The MadTech Podcast