The HigherUp Podcast What It Takes To Build a Winning Brand w/ The Founders of Promix | The HigherUp Podcast Ep. 77
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Apr 3, 2026 
Albert Matheny, product-focused formulator who prioritizes efficacious, high-quality supplements, and Devon Levesque, entrepreneur known for ingredient sourcing, storytelling, and community-driven growth. They discuss building a values-first, integrity-driven brand, decisions behind product sourcing and non-negotiable ingredient standards, partnership dynamics and time rules, and plans for wellness spaces and new product offerings.
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Community Beats Supplements For Longevity
- Community and togetherness are often the real drivers of longevity and happiness.
- Devon references Blue Zones: people live longer not due to supplements but strong communities and daily social life.
Vet People By Gut Feeling And Character
- Use gut feeling and character to vet partners and deals.
- Albert says early reps teach you who to trust and now they ask "what's the vibe" before saying yes.
Different Roles, Same Mindset Scales Partnership
- Character alignment between cofounders lets them stay in different lanes but move fast together.
- Albert describes Dev as outward-facing and himself as product/team-focused; trust grew through shared reps.