The Next CMO People, Purpose, and Performance with Melissa Puls of Ivanti
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Nov 4, 2025 Melissa Puls, marketing executive and CMO/SVP at Ivanti, brings 30 years of people-first leadership. She champions business-to-human thinking, aligning marketing with customer success and renewals. Topics include AI-powered personalization and efficiency, lifecycle-driven growth metrics, hiring lean high-performers, and building trust through transparency and data.
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Raised At The Knee Of A Marketer
- Melissa Puls grew up with marketing influence from her mother, who was an early CMO at Kronos and reframed time clocks as time and attendance.
- That early exposure taught Melissa marketing's power to reshape product meaning and company growth.
Replace B2B With Business To Humans
- Melissa argues B2B and B2C labels are outdated and we should think B2H: business to humans.
- Buyers expect content tailored to their role and moment, not generic product jargon, and AI can personalize that experience.
Lead With Vision Initiatives And Metrics
- Create a people-first leadership model with a clear vision, aligned initiatives, and a metrics-that-matter framework.
- Hire diverse talent and never fear hiring your replacement to sharpen the team's capability and accountability.