My guest for Episode 10 of The Startup Playbook: Hustle is Byron Scaf, the CEO of Stile Education.

Stile helps schools to transition from textbooks and handouts to their own interactive, online science curriculum, through providing workbooks, videos, simulations, and assessments combined into a seamless teaching and learning experience.

Stile was initially founded by Alan Finkel, with Byron taking over the role of CEO when Alan was offered the role of Australia’s Chief Scientist role in 2014.

The business has been entirely self funded to date and since pivoting from a platform to a content play, Stile has gone on to take a significant chunk of the local market and is now preparing to launch into new markets overseas.

In this episode we talk about:

• Dealing with distraction
• When and how to pivot
• Breaking and building brand
• When and how to expand internationally
• Developing a hiring pipeline 

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