Social Currency with Sammi Cohen

Nayeema Raza (Smart Girl Dumb Questions) on the Manosphere, How to Launch a Podcast (and Whether You Should)

Mar 31, 2026
Nayeema Raza, creator of Smart Girl Dumb Questions and former New York Times reporter with Harvard and Stanford degrees, joins to talk media as startup. They discuss how podcasting feels like the new TV. They unpack the rise and tactics of the manosphere and what controversial creators get right. They also cover the real work, economics, and launch decisions behind starting a podcast.
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ADVICE

Start Live Streaming And Build The Funnel

  • Start live streaming and own business mechanics, not just content, to capture deeper engagement and monetize.
  • Nayeema plans to expand live and treat media creation as a strategic business funnel, not pure creativity.
INSIGHT

Consistency And Point Of View Beat Saturation

  • Podcasting success is about consistency, distinct POV, and production like TV; most shows fade early.
  • Publishing 21 episodes puts you in the top 1% by consistency; many shows fail before reaching traction.
ADVICE

Repurpose Episodes Across All Platforms

  • Distribute everywhere and repurpose content across formats to reach audiences where they are.
  • Sammi recommends video + audio + clips so one conversation becomes podcast, YouTube, and social assets.
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