Morning Brew Daily ‘One Battle After Another’ Dominates Oscars & David Protein Lies About Calories?
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Mar 16, 2026 Oscars drama collides with Hollywood’s bigger identity crisis. A fast-growing protein bar brand faces scrutiny over calories and fat claims. Dick’s is cashing in on the youth sports boom with apps, data, and experiential stores. Plus, an Australian entrepreneur uses AI to build a custom cancer vaccine for his dog.
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Oscars Night Highlighted Hollywood's Uneasy Future
- Hollywood's biggest night underscored a shrinking industry even as major studios still dominated the awards.
- None of the Best Picture nominees shot primarily on Hollywood lots, theater attendance is about half a decade ago, yet Warner Bros. and Netflix led wins.
Why David Protein's Calories Are Being Challenged
- David says its bar labels count only absorbable calories, while critics used bomb calorimetry that measures total heat released.
- The dispute centers on EPG, a synthetic fat substitute that passes through the body largely undigested and enables the bar's unusually high-protein low-calorie macros.
Dick's Turned Youth Sports Into A Growth Engine
- Dick's has become a youth sports powerhouse by pairing family spending trends with better store and app data.
- Families now spend $40 billion yearly on kids' sports, and Dick's doubled revenue over a decade while using app insights and experiential House of Sport stores.
