The Intuitive Customer - Helping You Improve Your Customer Experience To Gain Growth The Big Problem! What Happens When AI Becomes The Customer?
What does customer experience look like when AI starts acting on behalf of the customer?
As AI agents increasingly understand customer context, remember past behavior, and reduce friction, they begin to insert themselves between companies and customers.
That shift has major implications for CX, branding, differentiation, and how organizations stay relevant when customers stop visiting websites, apps, and even stores.
This conversation focuses entirely on the customer's perspective, not internal AI efficiency. It's about what happens when customers trust AI agents to search, filter, recommend — and sometimes even buy for them.
Best Quote from the Episode
"When your customer experience isn't good enough, you get replaced by something that is."
— Colin Shaw
Key Questions Discussed
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What happens to customer experience when AI starts making decisions for customers instead of customers interacting directly with companies?
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If AI becomes the primary filter of choice, how do brands stay visible — and avoid becoming invisible?
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Which parts of today's customer journey are most at risk of disappearing altogether?
Why You Should Listen
If you're responsible for customer experience, strategy, marketing, or growth, this episode challenges some deeply held assumptions about how customers discover, evaluate, and choose brands.
Rather than focusing on internal AI use cases, this conversation looks outward — at how customer behavior is shifting and what that means for organizations that want to remain visible, relevant, and chosen in an AI-first world.
This episode doesn't give you a checklist. It gives you something more valuable:
a new way of thinking about where CX is heading — and why waiting is risky.
Resources Mentioned
Colin Shaw - https://www.linkedin.com/in/colinrjshaw/
Professor Ryan Hamilton - http://linkedin.com/in/ryan-hamilton-49b3321
About the Hosts:
Colin Shaw is a LinkedIn 'Top Voice' with a massive 286,000 followers and 87,000 subscribers to his 'Why Customers Buy' newsletter. Shaw is named one of the world's 'Top 150 Business Influencers' by LinkedIn. His company, Beyond Philosophy LLC, has been selected four times by the Financial Times as a top management consultancy. Shaw is co-host of the top 1.5% podcast 'The Intuitive Customer'—with over 600,000 downloads—and author of eight best-sellers on customer experience. Shaw is a sought-after keynote speaker. Follow Colin on LinkedIn.
Ryan Hamilton is a Professor of Marketing at Emory University's Goizueta Business School and co-author of 'The Intuitive Customer' book. An award-winning teacher and researcher in consumer psychology, he has been named one of Poets & Quants' "World's Best 40 B-School Profs Under 40." His research focuses on how brands, prices, and choice architecture influence shopper decision-making, and his findings have been published in top academic journals and covered by major media outlets like The New York Times and CNN. His work highlights how psychology can help firms better understand and serve their customers. Ryan has a new book launch in June 2025 called "The Growth Dilemma: Managing Your Brand When Different Customers Want Different Things" Harvard Business Press Follow Ryan on LinkedIn.
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