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In this episode, Trevor sits down with Shawn Orr, founder of Tifa Chocolate & Gelato, to break down what it really takes to scale a franchise the right way.This isn’t a fluffy “build it and they will come” conversation. It’s a raw discussion about stress, sacrifice, leadership, funding, and why most franchise brands flame out within a decade.Shawn shares how he went from family-run storefront to 15 locations (with 50+ on the horizon), why he refuses to sell out, and how thinking backwards is the key to long-term scale.If you’re building a brand, considering franchising, or thinking about business ownership… this episode will challenge you.
