US Industrial Outlook, plus Marketing for Manufacturers

With us today are Daniel J. Meckstroth, Ph.D., Vice President and Chief Economist for MAPI Foundation, the research affiliate of the Manufacturers Alliance for Productivity and Innovation and Bruce McDuffee, Executive Director of the Manufacturing Marketing Institute.  We open with Dan Meckstroth, who discusses the latest MAPI quarterly economic forecast for manufacturing sectors. Hear how the next three months could roll out and what the key take-aways are for manufacturers in the US and around the globe. Then at 1:30pm we discuss why marketing matters for manufacturers with Bruce McDuffee.  How can manufacturers effectively address the unique challenges they face?  Learn about strategies, tactics and skills that will move your marketing efforts from cost to value, enabling engagement with your customers at every stage of the buying cycle.

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