Episode 168: How to Use Automation for Real-Time Donor Updates

Silence kills donor relationships. When supporters give but never hear what happened, they assume nothing did. In this episode of The Million Dollar Nonprofit, Tom Kelly reveals how to use automation to deliver real-time project updates that keep donors engaged and inspired. You’ll learn how to capture authentic field updates, connect them to your CRM with tools like Google Sheets and Zapier, and communicate progress instantly through email, SMS, or donor portals.

Discover the framework—Capture. Connect. Communicate.—and see how simple automations can boost donor retention, build trust, and turn one-time givers into lifelong partners.

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