Scott O’Neil: Respecting Tradition, Driving Innovation as CEO of LIV Golf.

Recorded live overlooking the 18th at LIV Golf Adelaide 2026, Luke sits down with Scott O’Neil, CEO of one of the most talked about organisations in global sport.

Scott has led at the highest levels of the NBA, NFL and NHL, and now finds himself as CEO of LIV Golf, guiding a competition that has challenged golf’s traditions while attracting a new generation to the game.

In this conversation, he reflects on disruption and humility, the balance between innovation and respect for history, and why free agency matters in modern sport. He shares the philosophy behind his book Be Where Your Feet Are, what it means to lead under scrutiny, and how he keeps perspective when the criticism inevitably comes.

From coaching his four daughters in basketball to learning golf at 50 in front of a global audience (a great story!), Scott speaks candidly about ambition, family, pressure and giving grace.

Learn. Lead. Collaborate.

Start your leadership journey today. Head here to find out more about our signature, cross industry collaboration program, Aleda Connect. Curated and facilitated by experts, running for 8 fortnightly sessions, Aleda Connect is the learning experience of a life-time. Book a discovery call today.

Empowering Leaders is proudly partnered with Victoria University. Find more information about studying at VU here.

See omnystudio.com/listener for privacy information.