Deconstructor of Fun Masters of Publishing 3: What Makes Game Go Viral in 2026?
Oct 29, 2025
Karen Levy, Director of Creative Business Operations, shares her insights on scaling user acquisition in mobile gaming. She emphasizes that great creatives alone don’t ensure success and discusses the nuances of effective ad strategies. Topics include the impact of AI on creative production, the importance of UGC-style ads, and the need for multiple iterations to find winning elements. They also touch on the significance of player motivations and data-driven creative strategies for optimal monetization.
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Test Widely, Then Double Down
- Run mass-production tests (20–40 videos) to find the right creative direction quickly.
- Once you identify a winner, shift resources to higher-quality iterations of that direction.
Use AI To Scale Creative Work
- Use AI to speed both mass testing and higher-quality creative production.
- Generate many iterations and assets quickly to populate tests and upscale winning concepts.
Add Voiceover And Subtitles
- Always include voiceover and subtitles; users now expect audio-first UGC-style ads.
- Add readable subtext because many viewers engage with sound and captions on social platforms.