In this episode, Amit Carmi, CEO at Sett, sits down with Asi Burak, Chief Business Officer at Tilting Point, to dive into the business side of mobile gaming from someone who's been in the industry for over two decades. Asi shares how Tilting Point evolved from traditional publishing to pioneering UA financing in 2017, why that model has now become the industry standard, and what it takes to win big IPs like 007 and SpongeBob in a market where launching new games is harder than ever.
They also discuss how AI is reshaping monetization and advertising, and why Asi believes video games are still a medium the world underestimates.
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