Real Estate Investing for Cash Flow with Kevin Bupp Senior Housing’s Inflection Point: Demand is Quickly Outpacing Supply
Senior living investments are at a critical inflection point. Demand is sharply rising as the Baby Boomer generation ages, but supply hasn’t kept pace. The “silver tsunami” is starting to send waves our way, and skilled operators are already taking advantage. Value-add senior living investments, like the example shared by today’s guest, are seeing values multiply—and diligent operators have huge opportunities not only to make sizable returns but also to provide better lives for their residents.
Lynn Jerath, founder of Citrine Investment Group, has a battle-tested background in REIT investing, hospitality, multifamily, and real estate private equity. She’s pivoted to senior housing investments not only because of the profit potential, but also because of the purpose behind them. And she’s not just buying managerially distressed assets, flipping the operator, and walking away.
Lynn’s team is delivering significant value add and, as a result, increasing the facility's value by 2x–3x on their total investment. She says demand is still growing while supply is constrained—and this trend could accelerate.
Between independent living, assisted living, memory care, and active adult investments, Lynn proves (with real numbers) that this space is far from saturated as the silver surge begins to wash ashore.
Insights from today’s episode:
Real return numbers on senior living investments as Lynn operates heavy value-add improvements
Why senior living has a long road ahead as demand grows and supply stagnates
Thinking of going from multifamily to senior living? Lynn has crucial advice to share
The #1 way to get more senior living residents in your community
Most popular niches of senior living (and their current cap rates)
Lynn’s exact buy box for senior living investments—what has to work for her to buy
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Recommended Resources:
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00:00 Intro
01:54 Senior Living is a Different Ballgame
07:18 Undersupplied with Growing Demand?
13:59 Why Senior Living CAN'T Be Replaced
21:15 Big Players Are Getting In
24:52 Value-Add Senior Living in 2026
28:12 Case Study (2Xing Value)
31:07 How to Value-Add Senior Living
35:27 Getting New Residents
37:44 Most Popular Niches (and Cap Rates)
42:05 Lynn's Buy Box
47:55 It's About More Than Money
49:39 Connect with Lynn!