Music Ally Focus The Open Innovation CMO: Sacem Lab, New Tech, and Creator Tools – with Julien Lefebvre, Head of Innovation and SACEM Lab
Ep. 178: Collective management is no longer just about collecting royalties; it's about innovating infrastructure and offering direct services. So we're joined by Julien Lefebvre, the Head of Innovation and Sacem Lab, to talk about the Lab project, its startup partnerships, and the strategic decision to open up certain proprietary technologies (including blockchain applications) to all creators, redefining the role of a CMO as a global tech enabler.
He discusses: balancing Sacem's priorities with the current volatile music ecosystem; the Musicstart service, where anyone –Sacem members or not – can use their tool to secure permanent "proof of creation" of their music; how the organisation is collaborating with fellow CMOs like GEMA and ASCAP; and how the music-tech startup landscape is moving away from "hype" tech.
Read more here: SACEM, Society of Authors, Composers and Publishers of Music (https://presse.sacem.fr/?lang=en)
This is the second in a special series of Music Ally Focus made in collaboration with Sacem, exploring the evolution of collective management in the modern music industry – looking at technology, policy, copyright and more.
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In the first episode in the series, David El Sayegh, Deputy CEO of Sacem, discussed how the organisation is defining the future of copyright.
Over the next two episodes, we will continue to dive into how collective management is having to move with the times: exploring how one of the world’s leading CMOs is navigating a landscape redefined by artificial intelligence, global scaling, and the changing needs of modern creators.
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This is a Music Ally Co-Labs podcast: musically.com/music-ally-co-labs.
Co-Labs content is created by publishing partners in liaison with the Music Ally Editorial Team. We work closely with partners to ensure that it adheres to Music Ally's high expectations of quality, thoughtfulness, and usefulness.