124: Please Don't Test That with Karl Gilis

Welcome to No Hacks, a weekly podcast where smart people talk to you about better online experiences! 

Today's episode delves into the seemingly counterintuitive topic of "not testing" with Karl Gilis. Karl shared hilarious and insightful tales from the front lines of user testing, including a memorable mix-up during a test for Microsoft. 

Karl passionately critiques common website elements like sliders, advocating for simplicity and user focus over flashy design. We then moved on to the misuse of A/B testing and the importance of understanding why customers choose your brand, emphasizing the need for intentional design and marketing that serves the user's needs over the company's ego. 

No Hacks is a podcast about web performance, technical SEO, and the agentic web. Hosted by Slobodan "Sani" Manic.