Remodelers On The Rise Practical Marketing for Remodelers
10 snips
Feb 19, 2026 
Ginny (Jen), co-owner and operations lead at Renovations & Dependable Building who manages systems, admin, and marketing. She talks about practical branding choices, website content and SEO, collecting Google reviews, networking tactics, and simple guerrilla marketing like postcards and door hangers. Multiple short, actionable marketing moves without overcomplicating growth.
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Imposter Feelings Are Often 'Head Trash'
- Feeling like an imposter is common but often it's "head trash" that undermines confidence.
- Surrounding yourself with experienced trade partners and delivering great client care builds authentic credibility.
Prioritize Local SEO On Your Website
- Challenge your website provider to prioritize SEO and target specific keywords your ideal clients search for.
- Optimize blog content and pages to appear for local search terms like "bathroom remodel cost" to drive organic leads.
Use Video To Showcase Personality
- Put Joey front-and-center in video and social content to show personality and build trust.
- Film short pricing and about-us videos from your new home studio to answer common client questions.
