#829: ActiveCampaign CEO Jason VandeBoom on AI as foundation versus feature

If you had to start your business over from scratch today, would you build it the same way, or would you build it entirely around an AI core?

Agility requires more than just adapting to change; it demands a willingness to proactively dismantle what's working today in order to build what's necessary for tomorrow. It’s about challenging the very playbook that brought you success, especially when a fundamental shift like AI arrives.

Today, we're going to talk about the playbook for building a unicorn-level business in one era, and the courage it takes to reinvent that playbook for the next. We’ll discuss the difference between using AI as a feature versus using it as a foundation, and how leadership and team structure need to evolve to not just survive, but thrive, during this shift.

To help me discuss this topic, I'd like to welcome, Jason VandeBoom, Founder & CEO at ActiveCampaign.

About Jason VandeBoom

Jason founded ActiveCampaign in 2003 and continues to lead the company as Founder and CEO. Under his leadership, ActiveCampaign has become the leading intelligent marketing automation platform, supporting over 180,000 businesses across 170+ countries.

Now with over 700 employees across offices in the USA, Europe, Australia, Costa Rica, and Brazil, Jason has transformed ActiveCampaign from a side project to support his studies into a $250m+ ARR privately-owned leader in marketing automation.

Jason also serves on the board of the Future Founders Foundation, a Chicago-based organization dedicated to empowering the next generation of business leaders and entrepreneurs.

Jason VandeBoom on LinkedIn: https://www.linkedin.com/in/jvandeboom/

Resources

ActiveCampaign: https://www.activecampaign.com/

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