Self-Publishing with ALLi New Takes on Marketing Must-Dos — Insights from ALLi's 'Reach More Readers' Guidebook: Self-Publishing Advice Conference Highlight
Jan 21, 2026
Discover innovative marketing strategies for authors as Orna Ross revisits essential must-dos tailored for 2025. Learn how to navigate content overload, shifting algorithms, and rising ad costs with a human-first approach. Ross emphasizes the importance of knowing your reader, maintaining genre clarity, and leveraging AI tools for insights. She distinguishes between ongoing marketing and short-term promotion while encouraging a values-driven, creative marketing mindset. Plus, find practical tips for building an effective author platform and engaging directly with readers.
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Repositioning Outsold A Trade Publisher
- Orna Ross recounted taking back rights to her novel and outselling the trade publisher within a year.
- She attributed the success to repositioning the book to target the readers most likely to love it.
Direct Sales And Creator Models Rising
- Direct-to-reader models and creator income streams are rising as authors cut out intermediaries.
- Readers increasingly seek human connection and local resonance amid AI-driven content.
Global Reach Needs Local Resonance
- Global reach is easier, but readers still crave local cultural texture and author authenticity.
- Balance global availability with signals of local resonance in your marketing.
