Bootstrapped Stories #32 How to launch a successful podcast | Justin Jackson from Transistor.fm
10 snips
Jul 21, 2022 AI Snips
Chapters
Transcript
Episode notes
Ride Existing Market Momentum
- The size and momentum of the market you enter determines how fast your podcast can grow.
- Choose a topic with people already “in motion” searching or talking about it to ride existing momentum.
Research Demand And Keywords
- Research category demand via charts (Chartable), recommendation sites (Podchaser), and app keyword searches.
- Use SEO tools (Ahrefs) and SparkToro to see what similar audiences follow and which keywords drive discovery.
Differentiate Beyond Features
- Match feature parity with competitors then differentiate through positioning, pricing, or being a fresh face.
- Use what makes you unique — brand, story, or a simpler pricing model — to attract listeners or customers.