8-15-25 - How Often to Post on Instagram - Adam Mosseri vs. Data - Plus Meta's AI Pretends to be Human
Aug 15, 2025
18:35
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How often should you post on Instagram? I pit the Head of Instagram, Adam Mosseri, against the actual data. The Buffer team has done a masterful job of pulling all the data together into one place. There are also Edits app updates to talk about, plus AI news - turns out Meta's AI is doing some really bad things, and Chat-GPT has been updated but the old model is still available.