8 Years of Building The Funk’tional Nutrition Podcast: An AMA with Erin Holt | Ep 400

Mar 3, 2026

Celebrates eight years and 400 shows while unpacking the messy realities of building a values-driven business. Talks pivots from solopreneur to leading a salaried team, parenting and shared finances, and launching a “no-niche” creative platform. Encourages going “ugly early,” sampling roles to find your path, and why consistency beats perfection.

Ask episode

AI Snips

Chapters

Transcript

Episode notes

ADVICE

Show Up Consistently To Build Momentum

Be consistent and show up even when it feels boring or slow.
Erin Holt says consistency compounded over years built her podcast and practice, and quick viral wins rarely equal sustainable success.

ADVICE

Use New Platforms For Creative Freedom Not Just Growth

Create for the sake of creating when starting new platforms; avoid turning every channel into a monetization strategy.
Erin considered Substack as a no-niche creative outlet and resisted pressure to treat it as another growth tactic.

ADVICE

Try Everything Early Rather Than Niching

Don't niche down early; sample broadly to find what lights you up.
Erin urges new practitioners to try many offers and roles first so passion sustains long-term entrepreneurship.

Get the Snipd Podcast app to discover more snips from this episode

Get the app

It’s been EIGHT years of The Funk’tional Nutrition Podcast and 400 episodes of consistency. If you’re waiting to “feel ready”, certified enough, niche enough, confident enough, and your nervous system is fried from comparison and perfectionism… this solo AMA from Erin is for you.

Erin is getting deep in the trenches about how the podcast started, the pivots along the way, identity shifts, primary parenting, what it’s really like to work alongside her husband, and the uncomfortable truths about building a values-driven business over time.

This episode is jam-packed with reminders that perfection is not a prerequisite for growth. Keep showing up, put in the reps, and have the willingness to “go ugly” early.

In this episode:

The platform Erin not-so-secretly is launching as a “no-niche” space
Why going “ugly early” builds clinical confidence faster than over-preparing ever will
What actually changes when you move from solopreneur to leading a salaried team with benefits and 401Ks
The behind-the-scenes tension of growing a podcast in a celebrity-dominated industry
How Erin and her husband Scott navigated parenting and redefining who carries the financial load

Resources mentioned:

The Funk’tional Nutrition Academy Open House kicks off March 11th. Join us for FREE live classes.

Applications are now open for Funk’tional Nutrition Academy, our 14 month clinical mentorship + training program.

Are you a practitioner? Get your exclusive invitation to the FNA Open House.

Subscribe to Erin’s Substack for a no-nonsense & no-niche space about health, entrepreneurship, and manifestation.

Erin also references these episodes:

Episode 399: How To Stand Out as a Functional Medicine Clinician in an “Oversaturated” Market

Episode 325: How To Get Hired as a Functional Medicine Practitioner

Episode 307: Starting a Business From Scratch

Episode 279: How Do I Get Clients?

Apply to work with us 1:1 here.

FOR OUR FULL LIST OF LINKS + RESOURCES, HEAD TO:

https://www.thefunktionalnutritionist.com/podcast/400-erin-holt-ama

Check out The Funk’tional Nutritionist: Website | Instagram

Organifi supplement powder (save 20% on your order with code FUNK)

LMNT Electrolyte Replenishing powder (Use code FUNK and get a free sample pack with any purchase!)

OneSkin (Use code FUNK for 15% off your first purchase)