Y Combinator Startup Podcast #145 - Startup School Week 4 Recap - Kat Mañalac and Gustaf Alströmer
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Sep 25, 2019 Continuous launching is crucial for startups, with strategies to engage users and gather feedback across various platforms. Measuring product-market fit is a complex challenge, focusing on retention metrics and unbiased data for growth. Founders' involvement is key to success, as shown by examples from Airbnb and Lyft. Effective growth strategies prioritize product development over marketing spend, while optimizing conversion rates and exploring referral tactics is essential. SEO challenges highlight the need for A/B testing to make informed design decisions.
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Request for Access Launch
- Use waitlists and viral elements like referrals to build anticipation and drive growth.
- Superhuman's email product successfully used this tactic to manage demand.
Iterative Launching
- Launching isn't a one-time event, treat it as a continuous process.
- Build your community, launch regularly, and iterate based on feedback.
Do Things That Don't Scale
- In the early stages of a startup, focus on "doing things that don't scale."
- This means directly engaging with users, gathering feedback, and manually solving problems.