Side Hustle School Ep. 3333 - STORY: Game of Cones: Two Women Make Architecturally-Inspired Ice Cream
Feb 15, 2026
Two women turn architecture class ideas into sculptural ice cream and desserts. They test treats at farmers markets, Whole Foods, and a major festival launch that sparks viral attention. The story tracks branding, frugal scaling, product expansion, and an eventual acquisition.
AI Snips
Chapters
Transcript
Episode notes
From Classroom Roast To Edible Model
- Natasha Case turned a harsh architecture critique into a baked model for class and later into ice cream designs sold at work and markets.
- That experiment led to weekend farmer's-market sales while both founders kept full-time jobs to test and iterate.
Disney Cookies To Coachella Sensation
- Natasha baked ice cream sandwiches for Disney Imagineer coworkers and refined architecture-themed flavors and concepts by watching their reactions.
- A Coachella van purchase and festival debut produced huge lines, 5,000 followers in a day, and major media attention.
Spot Opportunity In Stagnant Categories
- Scanning retail shelves revealed a stagnant category lacking brands that spoke to millennials and women.
- That gap created space for a product with strong character and cultural relevance to capture attention.