On this episode of The Selling Well podcast, we spoke to Nathan Furr, Associate Professor of Strategy at INSEAD, and Susannah Harmon Furr, entrepreneur, designer, and art historian. Together the couple co-authored "The Upside of Uncertainty: A Guide to Finding Possibility in the Unknown", a science-backed guide providing frameworks and tactics to help navigate through uncertainty. Nathan has a deep background in this space, teaching innovation and technology strategy at INSEAD, and co-authored four books before his latest and forefront of our discussion, co-authored with Susannah.

Join us as Nathan and Susannah share insights on the topic of uncertainty and a four-step framework to help sales professionals and anyone in business navigate through it.

Highlights:

Nathan and Susannah's professional journey
The inspiration behind The Upside of Uncertainty
Framework for managing through uncertainty
Nathan and Susannah share how it was writing a book together Episode Resources
Connect with Mark Cox
https://www.inthefunnel.com/
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markcox@inthefunnel.com
Connect With Nathan Furr And Susannah Harmon Furr
Online Course: https://www.theupsideofuncertainty.com/
The Upside of Uncertainty (2022): https://a.co/d/12iBVSq

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The Upside of Uncertainty With Nathan Furr And Susannah Harmon Furr