Jason On Firms Podcast 577 Why LinkedIn Doesn’t Work for Accounting Firms [Let me save you three years of wasted effort]
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Feb 6, 2026 A deep dive into why LinkedIn reach is dropping and how narrow, specific content beats broad posts. Practical tips on turning LinkedIn into a relationship engine and moving contacts to owned channels. A real three-tier pricing win shows how small scope shifts unlock much higher profitability. Quick takes on tools, fixed pricing, and scaling firm workflow without chasing vanity metrics.
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Smaller Audiences Can Drive Big Outcomes
- Platforms now serve content to niche audiences, reducing mega-creator reach while benefiting niche creators.
- Small firms need only a modest, targeted audience to materially affect their business.
Make Tier Differences Clear And Concise
- Design three tiers as horizontal, comparable service levels and keep the grid concise to avoid overwhelming clients.
- Balance bullet points: half on service delivery and half on technical scope.
Reserve Juicy Features For VIP Tier
- Reserve high-value, low-effort features (like auto tax payments) for the VIP tier rather than selling them as cheap add-ons.
- Stack premium conveniences that save clients time to make the top tier feel worth the price.