She's On The Money Meet The Woman Getting Brands To Pay For Period Products Instead Of Women
Mar 17, 2026
Remy Tucker, former midwife turned founder of On The House, builds a business that makes period products free by getting brands to pay. She explains spotting period inequity in healthcare and public spaces. She outlines the “negative priced” ad-funded vending model, pitching to brands, fundraising lessons and plans to scale machines nationwide.
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Bathroom Supply Shows Social Blindspot
- Public bathrooms supply free toilet paper but not period products, highlighting a societal expectation that women must provide for their own bleeding.
- Remy frames it as equivalent to expecting people to bring toilet paper for a poop, making the inequity obvious to non-menstrual audiences.
Make Period Products Free By Selling Bathroom Ad Attention
- Remy built On The House by monetising attention: sell ad space in women's bathrooms to fund free products.
- She repurposes existing advertising dollars and uses 32-inch screens on vending machines to capture 76-second dwell times.
Bathroom Ads Outperform Typical Digital Channels
- Bathroom ads deliver exceptional brand outcomes: 66% trust uplift, 59% purchase intent increase, 22-point favourability rise, and 76-second dwell time.
- This performance beats typical digital channels (social 0.2–0.5s), making the ad model commercially compelling.
