AI Coaching for Building Muscle Over 40 (Launches This Week)

Get early access to the app AND the Black Friday pricing by joining my list (if you're already on my list, ask for the “secret link”):
https://witsandweights.com/email

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Get a first look at Fitness Lab, my new AI coaching app that turns your daily signals into clear guidance on food, training, recovery, and progress.

Built for lifters over 40, it adapts plans in real time with low-stress tracking, meal pattern analysis, conversational training feedback, and daily/weekly check-ins to keep you consistent and accountable.

Then it gives you daily activities related to what's most important to you, whether that's lifting, sleep, hydration, eating habits, protein, steps, and more, tailored to your current goal of fat loss, muscle gain, body recomp, or maintenance.

It's not another "logger". Much more than that, Fitness Lab is a coaching intelligence layer that adapts to YOUR recovery, YOUR data, YOUR life.

This Tuesday, November 18th, Fitness Lab goes live with Black Friday pricing, which means it will be 20% off through November 28.

If you want early access to the app AND the Black Friday pricing, join my email list 

💪 Join Eat More Lift Heavy - A 6-month coaching program for lifters over 40 who are done collecting information and ready to have real human coaches watch their data and know what to focus on each week.

📱 Get Fitness Lab (exclusive 20% off) - The #1 adaptive fitness and nutrition app. Daily coaching, workouts, and biofeedback-based guidance to help you build muscle and lose fat over 40.

👥 Join our Facebook community -  For adults over 40 who want to build muscle, lose fat, and stop following bad advice. Weekly Q&A threads, coaching insights, and real chat with other lifters.

👋 Ask a question or find Philip Pape on Instagram