The Watson Weekly: eCommerce Strategy & News From 50% to 95% AI Adoption: How Mirakl's Chief Data & AI Officer Is Disrupting Enterprise Commerce
What does it actually take to go from AI experimentation to real business impact? In this episode of the Watson Weekly, Rick Watson sits down with Anne-Claire Baschet, Chief Data and AI Officer at Mirakl — the enterprise marketplace platform powering some of the world's largest retail brands.
Anne-Claire shares how she went from a passion for sci-fi and mathematics to leading AI transformation at scale — spanning French national rail, a refurbished car marketplace IPO, and now a bold mandate at Mirakl: disrupt the business responsibly with AI.
In this conversation, you'll learn:
- Why 95% of AI projects fail to deliver ROI — and it's not the technology's fault
- How Mirakl jumped from 50% to 95% Gen AI adoption by eliminating the "copy and paste game"
- The self-driving car framework (L0 → L1 → L2) and how to use it to assess your own SaaS AI journey
- How Mirakl's Catalog Transformer reduced categorization errors by 50% and cut onboarding time from 15 days to under 2 hours
- Why solving the right problem matters more than solving a problem the right way
- What agent commerce means for the future of retail — and how Mirakl Nexus is preparing for it
Whether you're a product leader, an AI executive, or building B2B SaaS, this episode is packed with hard-won lessons on strategy, adoption, and shipping AI that actually works.
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Chapters:
- 0:00 – Introduction
- 2:00 – Anne-Claire's background & career journey
- 6:30 – AI adoption inside Mirakl: from 50% to 95%
- 11:00 – The "copy and paste" problem & agentic unlock
- 15:00 – Catalog Transformer: L0 to L2 explained
- 20:00 – Choosing the right problems to solve
- 23:00 – Agent commerce & the road ahead
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