EE 75 - Idea Lab - Marketing Masterclass with Burger King & Molly Mae (yes, seriously)

This week on the Idea Lab, we examine two very different but excellent marketing campaigns.

First, we look at Burger King's sponsorship of a tiny football team in England and how they leverage that for viral success via Fifa.

We also look at Love Island's Molly Mae and how she created one of the most viral giveaways in 2020 that delivered her nearly 1 million followers for £8k.