Why 2026 Is the BEST Time to Sell on Amazon (Most Sellers Won't Like This)

Is 2026 the best time to sell on Amazon? Is AI repricing the future of selling on Amazon? In this episode of the Clear the Shelf Podcast, we sit down with Dillon Carter, co-founder of the Aura Repricer to break down exactly how AI repricing works in 2026 — including the game theory engine behind Maven, Aura's AI-powered repricing tool.Grab an Aura Free Trial here: https://www.cleartheshelf.com/repricerDillon explains how Maven profiles competitor behavior in real time, calculates optimal pricing above the buy box, and helps Amazon FBA sellers improve margins without sacrificing sales velocity. We also cover why 2025 was a turning point for operational efficiency on Amazon, how sellers should think about cash flow cycles instead of profit-per-unit, and why the best Amazon sellers in 2026 are running companies instead of side hustles.If you're an Amazon FBA seller doing online arbitrage, retail arbitrage, or wholesale, this episode is packed with actionable strategies to improve your repricing, sourcing, and overall business operations. We also dive deep into how AI tools like Claude, Poke, and browser-based agents are already changing how sellers source products, analyze data, and make decisions.🔗 LINKS & RESOURCES:—————————————————🔁 Try Aura Repricer: https://www.cleartheshelf.com/repricer🎙️ Clear the Shelf Podcast: https://www.youtube.com/watch?v=o4O00RWj2hg&list=PLPJ1CITeRS1F1w-T7ZZT7QnKQ027nHVht📩 Join the OAC+ Community: https://www.oachallenge.com/plus🐦 Follow Dillon on X/Twitter: https://x.com/Dillon_Carter📰 Subscribe to the CTS Newsletter: https://www.cleartheshelf.com/newsletter⏰ TIMESTAMPS:—————————————————0:00 — Intro & Dillon Carter's Background14:20 — How Maven's AI Repricing Actually Works (Game Theory Explained)28:40 — Regional Buy Boxes & Average Profit vs. Profit-Per-Sale45:30 — Operational Efficiency: Amazon's New Standard for Sellers56:40 — Aura's Starter Plan & Cash Flow Cycles for New Sellers70:00 — AI Tools Sellers Can Use RIGHT NOW (Claude, Co-Work, Agents)85:30 — The Future of AI Sourcing & Will VAs Be Replaced?101:30 — Cutting Through AI Hype & Power Consolidation110:45 — Worst Amazon Strategy: Switching Business Models118:20 — First Principles Thinking & SP-API Developer Fees128:45 — Rapid Fire: Best Tools, Habits, Books & Advice