Studying to be an Influencer: 'It's captured the imagination of young people'

While many people roll their eyes at the word “influencer”, there is no denying that it’s an industry that’s growing rapidly.  

In response to that, SETU Carlow has introduced a degree course in being an influencer – it’s a BA in Content Creation and Social Media.  

Dr Irene McCormick, Senior Lecturer in Media Studies at SETU Carlow joined Sean to discuss...