Secrets of the Career Game 94. Why Your Personal Brand Matters More Than Your Résumé Hilary Hartling
Hilary Hartling doesn't believe in branding fluff—and after 15 years at Disney working on global campaigns for Pixar, Marvel, and DreamWorks, she's earned the right to say so. In this episode, Kendall Berg sits down with Hilary to unpack what a personal brand really is (hint: it's not your color palette). From corporate burnout to building an executive brand agency, Hilary's story is a masterclass in career reinvention, thought leadership, and waking up excited.
She breaks down the actual steps to brand clarity—from strengths mapping to using human design—and offers sharp advice for executives, entrepreneurs, and high performers stuck in a career that no longer fits. Whether you're building a business or simply want more visibility at work, Hilary's strategy-driven, slightly rebellious take on branding is the wake-up call you didn't know you needed.
🔍 In this episode, we discuss:
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What is a personal brand and how do I build one?
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How do I know when it's time to leave my job?
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What are the first steps to start a business after burnout?
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How can executives build a thought leadership brand?
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Why do most entrepreneurs waste time on the wrong branding?
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Hilary Hartling is a Brand & Messaging Strategist who helps entrepreneurs turn their brilliance into captivating brands that connect and convert. Known for blending intuitive insight with strategic clarity, she's also the Chief Brand Officer at Growth Mode, a thought leadership agency for executives and founders. Before launching her business, Hilary spent 15 years leading integrated marketing campaigns for global entertainment brands film releases at Disney, Pixar & Marvel.
Website: https://hilaryhartling.com/
Instagram: https://www.instagram.com/hilaryhartling/